Essentials for Strong Company Branding

Lets take a situation you have realized that your towing company brand is all over place or another situation where you have a defined brand, but you realize it’s not as good as you want it to be. If that is the case, there are a couple of things you can do to get your brand up and kicking. Let’s first start by understanding what brand strategy is;

Brand Strategy

Brand strategy refers to a plan that encompasses specific, long-term goals that can be achieved with the evolution of a successful brand. It combines all components of your company’s characters that make your brand identifiable. A well-defined and executed brand strategy will affect all aspects of a business and is directly connected to consumer needs, emotions as well as a competitive environment.

Here are some of the components that make a competitive branding strategy


Every brand will always make a promise. However, in a marketplace where consumer confidence is low and expectations are very high, it is not just making a promise that will separate a brand from another. You need to have a defined purpose. When a purpose is specific, it will serve as a differentiator between you and your competitors. To define the purpose, it must be both functional and intentional.


The key to achieving consistency is to avoid talking about things that are not related to your brand. If you must add a new photo or image to your Facebook page, it must have a meaning and purpose, that relates to what you do. It must be aligned to your message and should never confuse your audience. You must do all it takes to give your brand a platform to stand and make the right noise.


Customers will always never be rational. There is a need for you to use emotional branding to create a community around your brand. Provide your customers with an opportunity to feel like they are part of a larger group. Position yourself as the obvious and best choice for your customers.  Note that people will always have an innate desire to build relationships, so work as much as you can to build these relationships with your customers.


In a fast-changing world, marketers must aim to remain as flexible as possible to stay relevant. Additionally, being flexible will free you up to be creative in your campaigns. While consistency will aim at setting the standard for your brand, flexibility will enable you to make the right adjustments that are aimed at building interest and distinguishing your approach from that of a competitor.

While achieving a sense of consistency is quite important if you want to build a strong brand, you should also know a style guide will also help you achieve a cohesive digital experience. It is equally important for your employees to be very well versed on how to communicate with your customers and represent your brand. Make your employees be part of the face of your brand

How to Promote Your Business on Facebook

The internet has given us a lot of opportunities to do business online. If you have a business, you can use social media platforms the way Cape Coral Towing makes use of Facebook and Instagram ads to promote their services. Facebook presents a great platform to advertise your business and interact with your prospects.

If you are looking forward to advertising your products on Facebook, here are some tips you can put in place.

Sign up for a business page

The first thing you need is to create a business page. Doing so would not take you a lot of time. All you need is to log on to Facebook, click Pages, and on the left sidebar, choose – Create a New Page. Getting started is fairly simple. Upload a profile picture, a cover photo, and fill in basic information about your business. You will include the type of business you want to run, whether a B2B business, a local business, or an eCommerce site.

Optimize your profile

Now that you have your profile set up and running, the next important step is to optimize your pages. This will involve writing the About section, and adding business information such as details about your website, business hours, and call to action – on issues such as Book Now, Shop Now, Sign Up, among others. Additionally, you would want to draft several posts that will keep your audience engaged. Figure out on the type of posts they might want to read about.

Be Active on Facebook Groups

A great way of promoting your business on Facebook is through participating in Facebook Groups. You can make meaningful engagements with public groups or just join private Facebook Groups. To get started on the whole process, you will first need to consider the type of groups your audience would love to be part of, then join the same communities your audience is active in.

Promote events

Another good way to promote your business on Facebook is by use of events. If you are a local business, this point would make a lot of sense. Attracting people to your local event should not be a very big deal, because you have a lot of tools at your disposal. All you need is to post your event on Facebook and plan an ad campaign as well.

Interact with your followers

This might seem like a very basic thing, but it is very important to interact with your followers. The best way to get engagements on social media is to ensure your posts show up on your followers. To do that, you must create an interaction. Ensure you answer questions your customers have, respond to their comments, and participate in online communities.

You can also make use of Facebook live streaming, which is an excellent tool for promoting your business and providing valuable content to your audience. You can use this feature to showcase your company culture and host different discussions affecting your business. You can host contests and other competitions on live streams to bring more engagements with your prospects.

Best Pricing Strategies for Small Businesses

I came to understand the importance of pricing strategy while setting up prices for different services in Price is what you decide to charge for what you are selling. It sounds easy, but there is more than what you can think. Any business that wants to succeed in a market full of competitors must craft a winning pricing strategy. Finding the sweet spot in terms of pricing has a lot more than just finding out what customers are willing to pay at any given time. Good prices should be sustainable and flexible.

Pricing is important because it is a major determinant of whether a customer will buy or not. Pricing entails the way you translate the value of what you are selling into cash. A low price can put you out of business especially if you don’t factor in overheads. A very high price will also cut you out of the market.

If you are figuring out on the best pricing strategy your business must adopt, here is how to go about it.

Competitive pricing

Competitive based pricing happens if you are selling products that are similar to your competitors. It works best for products as compared to services. It follows the going market rates to a set price. Your idea here is to charge a premium price to get ahead. For you to get a higher price, you must be innovative. You will need to come up with generous payment terms and extra features to lock down a bigger market share.

Value-based pricing

This pricing strategy is simply based on what customers are willing to pay. First, you will need to do some research to find a competitive price. The second step is to list all the things that make your product different. That will be the basis of you defending your pricing strategy. With value-based pricing, it is not going to be one-off pricing, but rather something you will keep on tweaking. Customers will pay based on what they think the value is.

Penetration pricing strategy

This pricing strategy happens if your business is looking to break into a new market. Your business will enter a new market at a low price, and then you start raising the price gradually as customers start to notice your high value. Penetration pricing is vested on customer loyalty. It will be based on the value you are placing on your goods and services and on the hope that customers will stay with you even as the price adjusts upwards.

Premium Pricing Strategy

Premium pricing strategy is the best pricing strategy for high-end or luxury items. It works only is a business that has a solid brand. Perceived value is what makes premium pricing sell. A good example is how SAAS products make use of this pricing strategy. They offer different premium pricing from the basic level up to their highest level and none of these prices are low either.

For whatever pricing strategy you choose to adopt, there are a couple of things to keep in mind. Don’t go too low on pricing, be patient with your pricing, and know your market.

Ways to Identify More Business Opportunities

opportunitiesTo be a successful entrepreneur, you need to continually innovate and look for opportunities from all sectors of your business. While working with a towing service company that has always been the norm. But the big question lies on the ways and processes that businesses use to find new opportunities and new markets to accelerate their growth levels.  If you are looking forward to finding new opportunities for your business to grow, here are a couple of ways to go about it.

Consider past leads

It is very important to listen to your potential clients as well as past leads. With your potential and target clients, listen to their needs, challenges and wants, as well as frustrations they face. Ask yourself if they have used similar products and services before. What features and elements did they like or not like? Ask yourself why they came to you, and if they have any objections to your services and products. These questions will help you find opportunities that can help in developing more tailored products and services.

Look at your competitors

You need to do some little competitive research to see what others in your industry are doing. What are they doing and which areas do you think they are failing? What aspects are they doing right and why are customers going to them? A good analysis for your competitors will help in identifying key business opportunities that can help you in expanding and developing better products and services on what you are already offering.

Industry Trends

You need to look at industry trends, if you want to expand on your business. You can subscribe to industry publications, set Google alerts, join relevant associations or follow industry experts. You need to absorb yourself to your industry by identifying what’s new and what’s happening in the market. If you can be able to offer what trending in the market, you stand a better chance to expand to new markets.

Listen to your customers

Your customers play a key role in helping you decide the next course of action and directions your business should take. Your customers will always have questions that need answers, based on the experiences they have interacting with your products and services. It can be a valuable customer information that can help you in identifying key business opportunities that can help you expand on what you are currently offering.

How to Balance Between Family and Business

familyWhen it comes to any business, be it Towing Columbia SC or a tech startup, communication is very important. There is a notion that today’s entrepreneurs are totally focused on their new business to a point of quitting their jobs, dropping from college all in pursuit of their dreams. The reality of the matter is that entrepreneurship is never that simple. Most entrepreneurs lack the resources required to keep their business up and running for a typical 18 months. It becomes even harder finding a balance between your startup and business.

When you are looking at finding the right balance, here are a few things you need to consider.

Family First

Balancing between your job, family and a new business is a tough call to make. The most important thing to do is to understand that family comes first no matter what. You need to prioritize your relationship with family and constantly be involved in affairs that matter to them. Putting happiness in the hearts of your family members will go a long way towards ensuring that all other aspects of your life are as well successful.

Your health, your priority

You need to put the right amount of effort on ensuring that you get the right health standards. In many cases, new entrepreneurs sacrifice their health in an effort to balance their work. You need to understand that your health is indeed an asset. You need to go at length towards ensuring that your health is at its prime condition. When you take care of your body at every stage of your life, it goes ahead to ensure that you have the mental capabilities to carry on your tasks and deliver on challenging tasks.

Be grateful

You need to show a lot of gratitude in everything you do. It is very important to admit that you are not perfect and acknowledge your mistakes when you commit them. To become a successful entrepreneur, you need to be very grateful and optimistic as this goes ahead to ensure you can meet your dreams. You need to prioritize things in a way that can help you reach high levels of efficiency. You need to eliminate complains in your life as much as possible. This helps in fueling positivity in your life and has a positive impact on your delivery and performance.

Work smart

Starting a new business will drain a lot of your time and this calls for the need to work smart. Actually, starting a business while working on your job and taking care of your family requires a high level of balance. To ensure that everything has been taken care of, you need to find and use time effectively to meet all your obligations. You need to avoid all forms of distractions that might be taking large chunks of your time. You need to turn off Netflix and switch yourself off social media to realize your goals. Never underestimate the importance of building relationships. You need to surround yourself with people who can help you grow faster.


Pros and Cons of Online Dating

loveThe development of technology has completely changed the way human beings connect. Dating, being one of the most fundamental of human connections, has also changed a big deal with the evolution of online dating. Statistics show that more people are signing up to online dating platforms than ever before. Different people have had different experiences when it comes to online dating. Some people are having remarkable experiences and ending up in satisfying relationships while others tell tales of frustration and confusion. Just like any other method of dating, it has both its benefits and drawbacks which are what we’ll explore in this article. Continue reading Pros and Cons of Online Dating

How to Avoid Online Dating Scams

scamWith more than 2000 sites dedicated to dating, the internet is full of romance- and rip-offs. How do you avoid opening your heart and your wallet to a prince or princess too charming to be true? For most of us, finding love on the internet can be a gift from heaven. However, for others, it can be a life-ruining decision. Internet dating is no longer safe, and precautions must be taken to be safe! Continue reading How to Avoid Online Dating Scams

Top 5 Things to Look For in Someone to Date

loveGetting back to the dating game can be a tough act especially if you are coming from a breakup.  You might be stuck wondering if you should try one of the many online dating success stories. Research has shown that online dating work, if well executed. Although you might not be looking to book a limo service to take your partner out for a date, the only thing you need is a laptop or smartphone and internet service, to get online through the very many dating apps and look for a partner that match your interests. Continue reading Top 5 Things to Look For in Someone to Date

How Communication Heals Relationships

communication channelsThe basis of a healthy and fun relationship lies in understanding each other through communication. Genuine loving and nurturing relationships is not happening on many of those people in a relationship. The reason many relationships are falling is due to people’s ego getting in their way and their unwillingness to be more thoughtful to act soberly. Anger, past resentments and unwillingness to compromise works on ruining relationships. Continue reading How Communication Heals Relationships